Shanteri K Rao
Delivery Lead
Shanteri K Rao has over 7 years of experience in developing content for personal finance, wealth management and mutual funds. At Acuity, her responsibilities as a Delivery Lead include creating high-quality and insightful content via blogs, whitepapers, thought leadership pieces, investment commentaries and attribution reports. Additionally, she is actively involved in working with teams to identify efficiencies and improve work flow, training team members on trending concepts in asset management domain, and implementing industry best practices in the Acuity team for content development. Previously, she has worked with leading Indian fin-tech startups like Paytm Money and Cleartax where she assumed the role of lead content strategist for major product launches and digital marketing campaigns.
Author's Contribution
March 6, 2024
An investment analysis playbook for building efficient portfolios
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June 15, 2023
Exploring the evolution of factsheets through the technology lens
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June 9, 2022
Personalisation: the key to client retention
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January 12, 2022
Wealth management industry – trends to explore in 2022
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September 30, 2021
Seeking wealth management growth opportunities through niche marketing
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July 6, 2021
Unlocking Wealth management practices – Reshaping Client Experience with CRM
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