GenAI To Drive Indian Banks’ Revenue Higher By Over 6%, Enhance Margins In Near To Medium-term

Sameer Goyal, Head of Engineering, Acuity Knowledge Partners shares his insights in this industry story on the application of GenAI. He emphasizes that while the application of GenAI can help cut bank’s costs in several areas such as customer servicing, portfolio management, wealth advisory etc., which will improve margins, new revenue can come from various avenues such as cross-selling, upselling, referral customers, and innovative products and services