Advertising material review support to a British global asset management group

Challenges

A UK-based asset manager with c.USD300bn in AuM was facing bandwidth issues in managing the review of large volumes of advertising material
The client was exploring the option of leveraging third-party expertise to manage a part of its review process
Acuity Knowledge Partners (Acuity) was selected to enhance the compliance team’s bandwidth by handling the review and approval of advertising material

Acuity’s solution was split into two phases:
Phase 1: White boarding and pilot
- Focused on identifying a critical set of material for streamlining the review process
- Ran a three-month pilot with a senior resource for non-rush material to demonstrate our capabilities in terms of quality and meeting tight deadlines
Phase 2: Migration and delivery
- Offshored review and approval of 5+ critical-type documents (US non-rush material) in a phased manner
- Types of documents reviewed:
- A junior resource with no experience in reviewing advertising material was trained by the delivery manager within three months; this resource then took complete charge of the engagement delivery subsequent to client approval
- Acuity also helped with quality checks of material reviewed by the client
- Rush material, AIFs, private market products and social media-related reviews were transitioned later due to the high-quality of delivery of the standard reviews
- Due to the success of our support with the US work, the client expanded our services to cover EMEA work

Strategically, with this enhanced capability, the client was able to release bandwidth of its internal compliance team and focus on more value-added tasks
Process efficiency was improved by enhancing the review and reporting processes
Our offshore presence helped reduce the client’s compliance costs by 50%

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