-
95%
accuracy in tracked data
-
Best-in-class
analytics configuration and tracking
-
27%
increase in customer retention rate
CLIENT CHALLENGES
- End-to End’ data tracking to measure customer acquisition, engagement, and retention behavior
- Create an effective tracking system to reduce the use of 3rd party and customized tag implementation
- Achieve and maintain 95% accuracy in tracked data
- For data-driven decision making, create actionable and interactive reports for executive, operational, and marketing purposes
OUR APPROACH
- Tag Manager set up to seamless integrate the customized tags
- Audit and refined analytics configuration and tracking that allows to collect end-to-end performance data (95% data reliability)
- Collection of reliable data (back-end data match by 95%)
- Used R scripts to integrate granular Google Analytics data into Enterprise instance of Tableau for in-depth analysis
- Facilitate dynamic data requirements of marketing and content management teams by creating reports with multiple view levels.
- Set up routine, automated Analytics reports for different regions, delivered via e-mail (automated).
IMPACT DELIVERED
- Successful in achieving and maintaining 95% accuracy in tracked data
- Easier access to analytics data for managers
- Effective use of data driven UX/UI optimizations which resulted in increase of customer retention rate by 27%.
- Leveraged our experience in working on similar processes with other global financial firms and implemented best practices
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