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Improved positioning of products
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Supported in delivering optimized products
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Improved end-customer satisfaction
CLIENT CHALLENGES
- Client wanted to understand its customers, their needs, pain points, and buying behavior to be able to target the right clients with the right set of product offerings. For the same, they wanted us to conduct a customer persona mapping that could help them improve the customer experience for each persona.
OUR APPROACH
- Collaborated with the client stakeholders on projects to understand requirements
- Assessed the customer profiles shared by client to identify customer goals and create Buyer Persona
- Identified key personas / C-suite decision-makers for various departments
- Assessed the primary needs of the personas identified
- Mapped the crucial pain points for the respective personas
- Identified the significant factors that impact the purchase decisions of the personas
IMPACT DELIVERED
- Helped the client to better position its products based on the understanding of customer pain points and buying criteria
- Supported the client in delivering optimized products that cater to the needs of the customers
- Increased end-customer satisfaction with more customized products
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