-
Increases
in SEO performance
-
20%
reduced page load time
-
Increases
in page ranks for competitive keywords.
-
Improved
publishing processes
CLIENT CHALLENGES
- The client websites were heavy and slow to load
- For over three years, there had been no web asset performance audits done.
- There were several dead links along with a complex navigation system in the website
- Publishing processes followed paid no regard to SEO
- The site assets do not appear in search engine results for competitive keywords
OUR APPROACH
- Conducted comprehensive audit of the websites with a focus SEO, page load speed and accessibility.
- Used a combination of custom scripts and SEO tools including SEMRush and Moz to validate all resources of the website.
- Developed a real time dashboard displaying the status of the project.
- Created a report on a prioritized action list of pages and documents with issues.
- Assessed the impact of fixes by re-executing the audit six months later.
IMPACT DELIVERED
- Identified improvements and reduced page load time by approximately 20%
- Compliance with accessibility regulations
- Successfully increased SEO performance scores
- SEO and Accessibility incorporated in improved publishing processes
- Leveraged our experience in working on similar processes with other global asset managers and implemented best practices
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