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43% increase in organic growth
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44% increase in quality of leads
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50% increase in company page engagement
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8% increase in investment upgrades
Client challenge
- Lack of experience and knowledge of SEO, website management and marketing collateral best practices
- Unclear on how to approach email campaigns
- Lack of expertise in data analysis and designing email templates for campaigns
- Insufficient bandwidth to create more targeted, engaging content
Our approach
- Enhanced digital marketing
- Provided email marketing ideas to generate workable workflows and strategies
- Deployed technical experts and designers to edit the landing page as appropriate and develop a new knowledge centre
- Content management team incorporated best practices and QA processes
- Experienced email marketing team broke down campaign into manageable phases
- Deployed a dynamic marketing team
- Created, revamped and maintained marketing collateral such as brochures and pitch books for marketing campaigns
- Assisted with compiling content for the website’s knowledge section
- Compiled written content such as blogs, thought leadership pieces and white papers
- Assisted with compiling quarterly fund and market commentaries
Impact delivered
- Revamped factsheet design and reduced turnaround time from BD10 to BD4
- 8% increase in investment upgrades
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