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Five prospects identified through assessment of various PPE manufacturers
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Provided client with detailed company profiles and product portfolios of prospects
CLIENT CHALLENGES
- US-based DSO wanted to strengthen its market position by evaluating the services, and technological developments/ innovations of its competitors to identify growth opportunities
- Detailed profiling of the competitors including the management services offered and clinical offerings as well
- Benchmark competitors on a variety of metrics including their business models, value proposition, access & availability to patients, key offerings, and related services
- Strategic insights based on the benchmarking and gap analysis
OUR APPROACH
- Competitor’s analysis
- Conducted secondary research for the following:
- Developed a deep understanding of the US DSO market with a focus on pediatric dentistry
- Profiled the selected competitors across dimensions like business model, size, offerings, operating model, recruitment & patient experience, etc.
- Competitor’s analysis
- Conducted secondary research to gain an understanding of the following:
- Compared client’s peers across various parameters, including their business model, value proposition, access & availability to patients, key offerings, products, and related services
- Developed a comparison matrix with a detailed scoring model and weights for each sub-parameter
- Identified the best-performing players on overall and individual parameters
- Strategic Insights & Recommendations
- Performed gap analysis and provided strategic insights for the client to enhance its’ market positioning based on the benchmarking parameters
- DSO Size
- Service Offerings
- Benefits to dentists
- Patient and staff experience
IMPACT DELIVERED
- Identified gaps in client’s offerings when compared to its competitors
- Suggested client to follow a centralized approach for its’ non-clinical administrative support to its affiliated clinics
- Advised client to concentrate on enhancing its presence in existing geographies and improving their investment in marketing, promotion, and training
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