Competitive pricing and product benchmarking support to a global online payment platform

  • 17%

    Stakeholders annual resource time optimized

  • 25+

    Payment indicators and capabilities benchmarked


Client Challenges

  • The client needed to assess the growth opportunity for its online payment solutions, considering major competitors’ pricing and features
  • A number of online payment solutions were offered in multiple delivery models, and pricing was not publicly disclosed. This information had to be sourced from different sources and standardised

Our approach

  • Segmented the product features for which prices had to be analysed
  • Identified key competitors across geographies
  • Collected an extensive amount of real pricing data for goods and service remittances, friends and family remittances, purchase protection pricing, etc.
  • Calculated and analysed take rates using information collected

Impact delivered

  • Enhanced client team’s ability to track the competition/emerging disruptors in the market and map product to price positioning
  • Complete research support enables client team to focus on and optimise enterprise-level tasks
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What we have done

Empowering fintech to set up its payment product strategy with competitor intelligence and product deep-dives
What we are proud of

120+

Competitive Payment Solutions Analyzed

100+

Operational indicators collected