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Identified opportunities for expansion and plausible revenue streams
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Identified potential geographies and activation levers from competitors
CLIENT CHALLENGES
- A leading European medical device player wanted to evaluate its competitive positioning relative to other major players’
- Key challenges were :
- Expanding its geographical footprint and product portfolio
- Developing a roadmap for launching products in new and emerging-market segments
- Identifying potential activation levers and competitors’ strategies
- Identifying plausible challenges during expansion
OUR APPROACH
- Benchmarking competitors based on :
- Operating segments
- Geographical footprint – manufacturing and sales
- Products and pipeline
- Peer analysis and scoring
- Collaboration and partnerships
- Impact of competitors
- Industry profiling based on :
- Market size, industry growth
- Trends, drivers and challenges
- Country policies
- M&A target screening
- Regulatory research
IMPACT DELIVERED
- Evaluated the company’s relative position in each therapeutic area and overall
- Helped the company understand key opportunity areas and activation levers to unlock value
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