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~20% increase in efficiency, leading to significantly reduced time to market
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~25% y/y increase in number of clients due to the use of scalable solutions – net growth of ~USD1m per annum
CLIENT CHALLENGES
- Client – a US-based global market research and consulting firm backed by a private equity firm with USD80bn in AuM
- Wanted to expand revenue opportunities, increase cost savings and enhance efficiencies and operational flexibility
- Wanted to outsource its in-house survey-related operations, with an indicative monthly volume of up to 30,000 hours of work
- Required a methodology-driven engagement with robust governance and ongoing IS reporting, wanting to be involved in all aspects of the work
OUR APPROACH
- Created a core team of operations (Assistant Director and above designations) at the Gurgaon Delivery Centre
- Created a transition plan with milestones and set up infrastructure/technology/data security and compliance processes
- Deployed a team of 188 members from different departments such as Market Research/Consulting, Technology and Compliance
- Trained team members in line with the client’s methodologies and requirements
- Set up processes/KPIs for different business scenarios
- Created SOPs for all the functions involved
IMPACT DELIVERED
- ~40% cost savings owing to economical offshore rates and economies of scale
- ~50% reduction in client involvement in implementing and managing the solution, helping save additional costs
- Helped the end client win more bids through presenting our solutions, increasing the client’s annual revenue
- Client feedback: “We’re very impressed with the professional approach of Acuity’s managers and team members. Kudos!”
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