Empowering fintech to set up its payment product strategy with competitor intelligence and product deep-dives

  • 120+

    Competitive Payment Solutions Analyzed

  • 100+

    Operational indicators collected


Client Challenges

  • The client was a fintech trying to understand the payment solutions landscape
  • The client wanted to market map competitors by geography, analyse solutions, assess competitive positioning and identify collaboration and acquisition opportunities

Our Approach

  • Mapped competitive landscape to identify the top and emerging payment providers
  • Profiled the value proposition and positioning of the client’s payment solutions
  • Benchmarked the key major capabilities/functionalities of the payment providers’ flagship payment platforms and conducted a deep-dive analysis of payment platforms

Impact delivered

  • The client was able to make strategy decisions regarding product development, pricing and marketing
  • Created a differentiated product by understanding untapped segments and positioning the client’s payment products in line with target segments
  • Shortlisted payment partners to collaborate with and enhance the client’s payment value proposition
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What we have done

Competitive pricing and product benchmarking support to a global online payment platform
What we are proud of

17%

Stakeholders annual resource time optimized

25+

Payment indicators and capabilities benchmarked