-
12/Hrs
of campaign execution lead-time reduction
-
Personalization
for audience and region
-
20%
increased traffic
-
Access
to valuable insights and analysis
CLIENT CHALLENGES
- Not receiving adequate visibility and coverage for client’s campaign on a quarterly research publication
- Reduced publication viewer ratings
- Report being out of date when promoted due to delays in campaign execution
- Analytics and feedback on the campaign are overlooked
- Followed a generic model for campaigns instead of a personalized model according to the region and the audience
OUR APPROACH
- Creation of social media posts and paid advertisements and compliance approval through a accelerated process
- The posts are tailored and personalized for audience and region
- Maintenance of a posting schedule and calendar
- Monitoring quantitative and qualitative feedback consistently
- Any critical negative feedback was reported back to the regional marketing teams instantly.
- Based on qualitative performance indicators, detailed reports were provided.
IMPACT DELIVERED
- Campaign execution lead-time was cut down to 12 hours
- Campaign was personalized based on the audience and the region
- Successfully increased the traffic by 20% to report
- Provided access to valuable insight and analysis
- Leveraged our experience in working on similar processes with other global asset managers and implemented best practices
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