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Advised client on market landscape and provided competitive intelligence on key players and products
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Created market scenarios based on regulatory approvals, reimbursement and market access
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Identified low-hanging opportunities in terms of products and unmet needs
CLIENT REQUIREMENTS
- Target product profiling and go-to-market strategy to maximise product uptake of novel nutritional products to treat cancers in women in the EU and selected Asian countries
OUR APPROACH
- Understating cancers in women and nutrition for cancer patients
- Disease landscape and patient journey for different cancers in women across geographies
- Mechanisms of action (MoAs) of different nutritional ingredients and their role in treating cancer
- Valuation analysis - Market assessment and influencers:
- Nutritional products – market size and total market potential
- Market sentiment relating to need for and acceptance of nutritional products
- Market sentiment relating to need for and acceptance of nutritional products
- Innovation and R&D:
- Nutritional solutions for cancer patients – from recovery to prevention
- Unmet nutritional needs of women suffering from cancers and what is expected from the medical fraternity
- Upcoming innovations in nutritional solutions and their role in treating cancer
VALUE DELIVERED
- Identified potential tapping points in the cancer treatment journey
- Provided data evidence indicating the need to change clinical guidelines and treatment protocols
- Conducted a detailed comparison of the client’s asset with novel assets in development
- Provided bespoke research support on key competitors by tumour and patient sub-population
- Helped client ascertain which tumour type and patient segment to focus resources on
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