-
Market analysis and structure
-
Regional analysis
-
Feasibility and strategy formulation
CLIENT CHALLENGES
- The client, a market leader in B2B food services, provides meals to companies, mainly in European countries
- The client wanted to take advantage of increasing online food ordering in Germany, and engaged Acuity to assess the feasibility of integrating its current resources into a B2C model
OUR APPROACH
- We assessed market size and distribution channels to analyse the gap and select a target segment
- Benchmarked client CPUs in key cities, estimating the size of the addressable audience
- Assessed operational and financial synergies and projected sales while mapping key strategies such as integration of the distribution channel with the client’s existing CPUs in selected regions, selecting a suitable online food aggregator to partner and formulating a digital strategy to prompt existing (B2B) customers
- Evaluated market dynamics, customer preferences and cost-benefit scenarios by interviewing experts
IMPACT DELIVERED
- Presented a market scenario and advised on current market size and current and future opportunities
- Analysed key cluster cities for high concentration of demand and identified profitable segments based on best-fit analysis
- The client opted for a test run by integrating B2C model in its existing B2B channel
Thank you for sharing your details
Your file will start downloading automatically
If it does not download within 1 minute,
Share this on
