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Identified eight key sectors with 25 sub-categories in China’s industry market value chain
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Collected and analysed policies and forecast a five-year trend
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Created three optimal market-entry models with different business strategies
CLIENT CHALLENGES
- The client is a top management consulting firm with over 300 consultants
- The client was wanting to narrow down options for a large industrial firm to expand into new markets in order to improve its bottom line and adhere to ESG standards
- The client was not familiar with the China market and was operating under a tight schedule with intense research needs
- We provided the client with cost-effective and extensive competitive intelligence support by deploying an experienced pool of domain experts to analyse industry dynamics from different viewpoints
OUR APPROACH
- Identified three potential market-entry channels for heavy industrial players through extensive case studies: electroplating industrial parks, urban regeneration and the IDC sector
- Developed strategies to enter the electroplating industrial park market through the following studies:
- Market sizing of electroplating using demand from downstream sectors
- Competitive landscape and policy trends for electroplating industrial parks in China
- Investment breakdown and operational metrics of an electroplating park
- Benchmarking potential tenants for financials, product positioning and proximity to electroplating parks
IMPACT DELIVERED
- Identified eight key sectors with 25 sub-categories in China’s heavy industrial market value chain for the client to understand the big picture
- Collected, organised, and analysed national and local government policies and industrial regulations in the past 10 years and forecast a 5-year trend
- Benchmarked over 30 peer companies focusing on their business analysis, methodologies for entering the China market, achievements and challenges
- Created three optimal market-entry models with different business strategies using a wealth of industry information and rigorous research methodologies
- Significantly shortened the project's timeframe of c.350 hours to x hours
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