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4,000+ slides converted to new/standardised format
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Consistent branding across sector and product groups
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Significant time saving for junior and mid-level bankers, enabling them to focus on more value-added tasks
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Efficient use of slides on the bank’s centralised capabilities
CLIENT CHALLENGES
- Required DTP support on formatting and standardising presentations and documents consistent with the bank’s brand standards
- Brand identity needed to be realigned
- Brand identity was redefined after the bank had made some major acquisitions
- Existing material needed to be standardised if it was to remain competitive
- Bankers using various styles and formats in pitch material was diluting branding
- Different tombstone formats were used in pitch books across groups
OUR APPROACH
- The Acuity team analysed these challenges, and formulated and executed an effective solution without affecting the client’s day-to-day workflow
- The team set up a dedicated offshore presentation/design specialist team to standardise pitchbook material
- Engaged in regular communication with bank staff for feedback and workflow management
- Used generic slides across sectors/groups, enabling faster standardisation
IMPACT DELIVERED
- Enabled client to maintain brand identity by standardising existing and new decks
- Bankers could use the converted/standardised decks for building new pitchbooks
- Maintaining a central repository of capability slides with updated information enables reuse by the bankers and ensures consistency across groups
- Maintaining a central repository of tombstone formats, standardising the tombstone-enabled automation of the tombstone creation process
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