Portfolio company services to US dental support organisation

  • Helping identify gaps

  • Supporting strategy development


CLIENT CHALLENGES

  • The client wanted to understand the strategies and growth opportunities in the US DSO market, as well as its market position, compared to its three major competitors’.

OUR APPROACH

  • Acuity conducted market intelligence, competitive intelligence, and benchmarking and gap analysis to better understand market dynamics, trends, competitive landscape and market gaps to make informed strategic decisions. We:
    • Provided an introduction to the DSO industry, industry’s operating model, payment mechanism and market segmentation
    • Focused on Georgia’s and the US’s dental healthcare system in paediatric dentistry
    • Compared the three key competitors on the basis of DSO size, service offerings, benefits to dentists, and patient and staff experience
    • Performed detailed assessment/benchmarking of the competitors on various performance indicators
    • Assessed the client’s market position vs its competitors’
    • Identified gaps and growth opportunities

IMPACT DELIVERED

  • Identification of drawbacks in client’s offerings, compared to competitors’
  • Analysis of competitors’ operating models and recruitment and marketing strategies
  • Development of strategic insights for client for its annual strategy meeting
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