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Helping identify gaps
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Supporting strategy development
CLIENT CHALLENGES
- The client wanted to understand the strategies and growth opportunities in the US DSO market, as well as its market position, compared to its three major competitors’.
OUR APPROACH
- Acuity conducted market intelligence, competitive intelligence, and benchmarking and gap analysis to better understand market dynamics, trends, competitive landscape and market gaps to make informed strategic decisions. We:
- Provided an introduction to the DSO industry, industry’s operating model, payment mechanism and market segmentation
- Focused on Georgia’s and the US’s dental healthcare system in paediatric dentistry
- Compared the three key competitors on the basis of DSO size, service offerings, benefits to dentists, and patient and staff experience
- Performed detailed assessment/benchmarking of the competitors on various performance indicators
- Assessed the client’s market position vs its competitors’
- Identified gaps and growth opportunities
IMPACT DELIVERED
- Identification of drawbacks in client’s offerings, compared to competitors’
- Analysis of competitors’ operating models and recruitment and marketing strategies
- Development of strategic insights for client for its annual strategy meeting
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