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Macro-economics/ regulation
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Sourcing dynamics/ challenges
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Coping mechanisms
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Sourcing cost reductions by 10-15%
CLIENT CHALLENGES
- Client was looking to launch select products in skincare and OTC segments in Nigeria
- The objective was to understand:
- Macro, political/regulatory, and other domestic factors impacting sourcing decisions in the country
- Manufacturing footprint and capabilities of FMCG MNCs and major local players operating in Nigeria
- Sourcing dynamics of finished goods and raw materials in the non-food FMCG domain
OUR APPROACH
- In-depth secondary and primary research was conducted to understand:
- Macroeconomic, infrastructure, and other domestic factors impacting the business environment in Nigeria
- Manufacturing footprints of players, and the extent of finished goods imports across categories
- Sourcing patterns of finished goods and raw materials, as well as the macroeconomic/ regulatory/political factors shaping the sourcing decisions
- Potential bottlenecks in sourcing
IMPACT DELIVERED
- Helped the client to identify/ ascertain:
- Manufacturing facilities of key players, degree of imports (finished goods and raw materials – across categories)
- Impact of import restrictions (due to currency devaluation) and other domestic factors on from sourcing
- Coping mechanisms of companies in dealing with sourcing challenges
- Key distributors for raw materials
- Critical success factors for procurement of FMCG players operating in Nigeria
- The approach to reduce costs by up to 15% for sourcing raw materials, compared to the existing scenario
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