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Increased revenue
Increased revenue from research work by USD50K vs previous year
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Provided actionable insights
To gauge demand, volume and opportunity
CLIENT CHALLENGES
- Client – a leading private equity (PE) firm engaged in analysing business intelligence and performance management solutions across geographies such as the US, the UK, the UAE, China, Hong Kong and Singapore
- Wanted to reach out to medium-size and large enterprises with >500 employees to gain insight on parameters such as the following:
- Overall industry trends
- Product pricing
- Expectations relating to features and usability
- Feedback on existing products
- Ease of procurement and post-sales experience
- Respondent profile: CTO, director IT/operations, senior IT manager
OUR APPROACH
- Identified companies using BI and performance management solutions
- Assisted in designing a questionnaire based on initial research findings
- Conducted a 15-minute online survey to gather data from medium-size and large enterprises
- Surveyed 300 IT personnel and business decision makers involved in IT procurement and selecting vendors for IT services for their companies
- Covered markets such as the US, the UK, the UAE, China, Hong Kong and Singapore
IMPACT DELIVERED
- Completed fieldwork within the stipulated timelines so client obtained research results in time
- Identified key drivers such as price, overall industry trends, expectations related to features and usability, and feedback on existing products
- Helped client fine-tune the procurement process and post-sales experience
- Helped client validate its investment hypothesis and include recommendations in the board report
- Enabled benchmarking the target company on certain parameters versus other players in the market
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