Strategy support to a crypto reputation management firm

Acted as an integral part of the client’s team
Compiled crisp, executive-ready decks that client shared with customers
Helped the client team build a product and stay ahead of the competition
Freed up the client’s bandwidth by optimising enterprise-level tasks and delivering efficiencies

CLIENT CHALLENGES

Client required communication strategy analysis and sentiment analysis of various crypto firms during a crisis
Key requirements:
- Communication strategy via analysis of communication across social media platforms of crypto firms after a crisis
- Sentiment analysis of crypto firms within a specific timeline in social media, primarily Twitter
- Support on developing a product that tracks crises across the crypto sector on a daily basis and buckets them into different categories based on impact and likelihood score

Collaborated with the client stakeholders on projects to understand requirements, discuss approach and refine output, and for final delivery
Conducted research to collect and synthesise relevant information available in the public domain
Analysed and synthesised information from various sources to prepare detailed decks
Delivered insightful decks based on comprehensive research from open data sources
Provided analysis of the data collated

Acted as an integral part of the client’s team
Compiled crisp, executive-ready decks that client shared with customers
Helped the client team build a product and stay ahead of the competition
Freed up the client’s bandwidth by optimising enterprise-level tasks and delivering efficiencies

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