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Became an integral part of the client’s Advisory, Market Insights and Product Strategy teams
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Compiled crisp, executive-ready decks for the client’s senior staff
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Helped client team stay ahead of the competition by tracking developments
-
Helped benchmark and formulate pricing strategy for various products and services
CLIENT CHALLENGES
- Client required strategy research and competitor benchmarking support primarily related to the online payments market
- Key requirements of the client’s Product Strategy team:
- Corporate strategy and market intelligence: Support via market assessment, performance benchmarking, competitor monitoring, industry updates, earnings coverage, macroeconomic updates, market sizing, etc.
- Competitor benchmarking: In-depth competitor benchmarking in digital payments, complexity of pricing for a number of remittance players across different corridors, merchant payment options, superapp benchmarking, product feature benchmarking, etc.
OUR APPROACH
- Collaborated with the client stakeholders on projects to understand requirements, discuss approach and refine output, and for final delivery
- Conducted research to collect and synthesise relevant information available in the public domain
- Analysed and synthesised information from various sources to prepare detailed decks
- Delivered insightful decks to the client based on comprehensive research
- Provided analysis of the data collated
IMPACT DELIVERED
- Became an integral part of the client’s Advisory, Market Insights and Product Strategy teams
- Compiled crisp, executive-ready decks for the client’s senior staff
- Helped client team stay ahead of the competition by tracking developments
- Helped benchmark and formulate pricing strategy for various products and services
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