Streamlining content and procedures to optimize web content and SEO for a global asset manager

CLIENT CHALLENGES

In-house bandwidth is not sufficient to keep up with the content volumes.
Lacking standardized publishing process with in-house members following varied procedures and high error rates.
Wasting marketing resources due to high content volumes coupled with inefficient processes.
Gaps in SEO and insufficient resources bandwidth to conduct thorough audits and optimize content as necessary.
Need for frequent customized content audits to be carried out manually across websites to support rebranding efforts, removal of outdated content and marketing material.
Inability to carry out routine content audits.
Slow execution of regulatory web and collateral updates and fund updates resulted in legal risks.
Identifying optimal layouts to display content and content segregation for various audience types.

Deploy experienced content management team with the right technical expertise in Episerver
Introduce standardized publishing protocols, procedures, content guidelines and team roles to improve efficiency levels and publishing turnaround
Multi-layered quality assurance to completely eliminate errors
Introduce tools such as SEMRush and Screaming Frog to efficiently audit content and make necessary content updates for SEO, and diligently update PDF meta data
Delete/archive unnecessary items and cleanup Episerver folders and media library
Easily conduct routine content audits to identify broken links, duplicate or missing content using Screaming Frog
Maintain streamlined communication channels with the client marketing, content and technical teams
Use domain knowledge and experience to methodically manage high volume regulatory and fund-related intricate updates

Delivered high volume of content without any loss of quality.
Improved efficiency of the tasks and the accuracy of the content by maintaining protocols, guidelines.
Significantly reduced the data loss when the content is extremely in high volumes.
With accurate and scheduled audits, SEO optimization and search engine ranking has affected by fixing broken content

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