Support to a retail client to assess market entry into South Asian markets

  • Market sizing

  • Market attractiveness and feasibility study

  • Benchmarking

  • Market dynamics

CLIENT CHALLENGES

  • The client is a leading player in the food contract catering space and wanted to evaluate market entry into South Korea, Taiwan, Vietnam and the Philippines

OUR APPROACH

  • We conducted a study in phases – across B&I [business and industries], hospitals and educational institution – analysing market sizing, level of competition, cultural influences and challenges, market attractiveness and regulations, and interviewing expert

IMPACT DELIVERED

  • An understanding of the critical factors due to cultural dynamics that could weigh on the client’s growth in Southeast Asian countries
  • Acuity’s suggestions helped the client consider opening a subsidiary in the region; the client subsequently made field visits to map locations and end users
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