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Analysing key success factors, capabilities, assets and competencies
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Evaluating international vs other growth opportunities
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Shortlisting models for expansion (franchise, subsidiary, JV)
CLIENT CHALLENGES
- The client, a regional US-based supermarket chain operator, wanted to expand in foreign markets in a bid to narrow its widening revenue and earnings gaps. Engaged Acuity to build an effective framework, based on in-depth strategic research and insights from interviewing experts
OUR APPROACH
- Supported the client on a three-month project with two dedicated analysts
- Extensive research, combined with expert interviews, helped us determine key success factors; the client’s capabilities, assets and competencies that could be leveraged internationally; and a suitable model for expansion such as franchise, subsidiary or JV
- Highlighted key decisions that needed to be taken and the next steps in terms of evaluating the client’s international vs other growth opportunities
IMPACT DELIVERED
- Based on location analysis, mobility traffic, per capita penetration of retail stores and other factors, identified growth opportunities in international market and the client’s current market
- Based on our recommendations, the client planned to first tap Tier 2 cities in its home country and subsequently form a JV to enter a selected European market
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