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Improved CSAT ratings; Increased sales
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Improvised packaging, leading to lower costs
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New marketing campaign to deliver the right message
CLIENT CHALLENGES
- To analyze physicians’ and patients’ perception about a particular drug
- To identify the brand and generic name of a drug
- To notice all the brands of an individual generics
- To draft a code frame (codebook) from complex/ unstructured raw data and their categorization
OUR APPROACH
- Conducted analysis on raw data and notified brands and generic names of all the brands
- Created a well-organized and efficient code frame from unstructured raw verbatim with more appropriate categorization
- Physicians’ and patients’ responses were analyzed by our highly skilled and knowledgeable pharma professionals and coded the Open End responses by assigning more appropriate codes
IMPACT DELIVERED
- A well-structured, explanatory and efficient code frame with high quality was delivered
- Count of each code was provided along with code frequency in code frame
- Delivered error-free coded data in a client-agreed format
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