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We work as an extension of the client’s wealth management team to meet all content-related requirements
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The client does not have an onshore research publishing team
CLIENT CHALLENGES
- The wealth management arm of a financial major required editing, writing, formatting and design support for a range of reports and marketing material
- The scope of work also included
- repackaging content from brochures, blogs and social media to compile white papers and summarising long reports into blogs
- editing research reports
- formatting and designing (including creating infographics) reports, blogs and white papers using InDesign and Illustrator
OUR APPROACH
- We deployed a team of 2 design and digital media specialists and 2 editors/content writers
- The Acuity team works closely with the onshore team on generating content for the business unit’s webpages
IMPACT DELIVERED
- The Acuity team is fully integrated with the onshore team and is actively involved in projects relating to research and website content
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