The right way to do Social Monitoring or Social Listening

Insights

Today, social media networks are not only being used for entertainment and networking, they have also become the single largest source of news and information. Even though deemed as private channels of communication, they have had their fair share of regulatory concerns, including insider trading cases and data breaches. These incidents have increased in today’s highly connected ecosystem, where online communications have become a necessity, and due to the world being shelter-in-place. As technologies are continuing to evolve, it is now time to move into sophisticated channels of risk mitigation – one of which is social listening.

Key Takeaways

• Key statistics on global data privacy laws.
• Differences in social media networks and how to navigate them.
• Evolving challenges for the compliance teams.
• Key insights into some of the best solutions available.

Author

Tanya Raj

Associate Director, Forensic Compliance

Tanya heads Forensic and Central Compliance practices. She has over 15 years of experience in the financial services industry. Prior to joining Acuity Knowledge Partners, she worked at Goldman Sachs as Vice President,GSAM Compliance as Bangalore team manager, line compliance officer for the India businesses, and lead for forensic and marketing compliance initiatives. Tanya has also handled marketing strategy and communications at GSAM and market research at Thomson Financial. Tanya holds Bachelor of Business Management, PGD in Psychology from University of Oxford, PGD in Social Media Marketing from Northwestern University.

Social Monitoring or Social Listening: Are you doing it right?