Computer-Assisted Telephone Interviewing

Overview

Our team of experienced primary researchers and survey designers, who have deep understanding of the CATI methodology (Computer-Assisted Telephone Interviewing), create surveys that deliver valuable insights. Our expertise, extensive reach and network enable us to connect with diverse and global audiences and gather quality data across demographics, regions, culture, domains and industries.

We leverage the CATI methodology to reach out to niche and hard-to-reach audiences to deliver superior bespoke research services. In this methodology, the interviewer can clarify questions to improve the response rate and accuracy in data collection.

We have embedded rigorous security measures and we prioritise the protection of sensitive data, ensuring all surveys comply with data privacy regulations. Custom recruitment and our robust CATI quality processes ensure high-quality, consistent and reliable data.

Support We Offer

Multilingual survey expertise

  • Types of surveys

    • Customer survey
    • Employee survey
    • Public opinion
    • Product-market fit survey
    • High-net-worth-individual (HNWI) survey
    • New-technology-adoption survey
    • Risk and governance survey
    • Diversity, Equity, and Inclusion (DEI) survey
    • Brand survey
    • Compliance survey
    • Responsible investment survey
    • Industry survey

Global data collection

    • Sector-agnostic custom data collection
    • Access to large databases through exclusive panel partners
    • Unparalleled access to B2B and B2C respondents
    • Wide geographic access to specific audience types to meet project requirements

Customised recruitment and access to niche audiences

    • CXOs and HNWIs
    • Healthcare professionals
    • Subject-matter experts
    • Opinion leaders
    • Industry veterans
    • Asset managers, hedge fund managers, bankers, investment managers

Quick turnaround time for surveys completion

    • Concise and engaging CATI surveys, designed by our experienced professionals
    • Survey structure that captures essential data as per project requirements
    • Strategies to maximise participant response rates
    • Low drop-off rates and quick data-collection process

Assistance in creating customised questionnaires

    • Expertise in designing questionnaires and surveys for effective data collection
    • Adaptive questioning for streamlined responses
    • Overall enhanced respondent and interviewing experience

How we are different

ESOMAR corporate member adhering to its market research code

ISO 20252, 9001, 27001 certified, ensuring highest levels of data security and compliance

Enhanced survey experience using Flash, Silverlight embedding and Image/Audio/Video file upload features

Custom design themes with user-friendly interface and fluid navigation across platforms

Auto advance (SA based) + time between screens

Provide recommendation on skip patterns, logic checks, color coding and more

Built-in library of codes, snippets for quicker Turnaround & lower costs

Rapid results or topline reports including PowerPoint, Word and Excel exports

What we have done

Support to a US based client in evaluating the importance of ESG factors
What we are proud of

Provided actionable insights and evaluated ESG perceptions and their impact on sectors and investment decisions

Assessed demand generation in ESG investing

Support to a leading US-based market research agency in conducting an automotive brand awareness survey
What we are proud of

USD10K

saved on research work

Able to devote time to strategic work and core tasks

Acuity’s insightful assessment of HNWIs’ purchasing behaviour for a leading luxury consulting organization
What we are proud of

$10,000

Cost saving

Enabling a significant improvement in client’s sales

Acuity’s insightful assessment of global consumer behaviour
What we are proud of

40,000+

global respondents reached

2,000+

respondents participated through online survey

Research on a multiple sclerosis drug with help from global neurologists
What we are proud of

Assessed the target market size, key competitors and current pricing range

Enabled the client to take informed decisions thereby increasing market penetration

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