Overview
Acuity’s creative services include business solutions for visual, video and content-related needs for your organization. These services accelerate the routine production of content and creatives whilst adding an artistic dimension. Our services include creative design, copywriting, collateral and advertising production, video production, marketing collateral production, formatting, and presentation services. Associates from across our client marketing teams can leverage our creative services to ensure they can cost-efficiently optimize the process of creative support.
Our experienced specialists work with professional software tools. Adobe InDesign to create brochures, handbooks, one-pagers, and flyers. Adobe Photoshop to design social media banners, webpage banners and webinar/events material. Adobe Illustrator to create attractive charts, pie charts and graphics, as well as icons to be included in all sorts of collateral. PowerPoint to create compelling presentations utilizing client guidelines and theme. Microsoft Word to format research papers, reports including respective charts and tables.
Video production service include video editing, motion graphics or animation, and color grading. With our expertise in Adobe Premier Pro and After Effects, we will edit your event videos, social media videos, corporate videos as well as Q&A/FAQ videos by adding name tags, subtitles, transitions between frame, logos, text animations, and intro music. Acuity’s creative services team can bring your ideas to life!
Who we serve
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Private Equity and Venture Capital
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Corporate and Investment Banks
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Commercial and Regional Banks
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Asset and Private Wealth Managers -
Mutual Fund and ETF Providers -
Index Providers
Support We Offer
Creative Design and Copywriting
Creation of creative material for print and web endpoints
Emphasis on client design principles and guidelines to deliver campaign creatives and copy
Includes illustrations, retouched stock/client photography and well-constructed campaign copy
Marketing Collateral and Advertising Production
Creation and update of all kinds of marketing collateral
Updating and producing material for different regions, audiences and business requirements
Includes flyers, brochures, factsheets, event material, advertisements and booklets
Branding and Formatting
Formatting of Microsoft Word and PowerPoint documents based on templates and guidelines
Formatting of charts, graphs, tables and diagrams on Excel and Illustrator
Ensuring compliance with brand and design guidelines
Animation and Video Production
Post-production including cutting, trimming, mixing, exporting and editing
Production of animations and transitions for videos and online advertisements
Includes videos such as Interviews, product videos, animated infographics, advertisements and screen recordings
Creative portfolio
Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
After Effects
Microsoft PowerPoint
Microsoft Word
Microsoft Excel
Sketch
Figma
Adobe Creative Suite
What we have done
Creative Services for a U.S. Asset Manager
What we are proud of
annualized cost savings
reports generated per annum
Rebranding a global asset manager
What we are proud of
USD350k
annualised cost saving
50%
decrease in turnaround times
Financial Marketing Services for a Europe-based Asset Manager
What we are proud of
$2.4m
annualized cost savings
>30,000
reports generated per annum
Web Content Management for a US-based Asset Manager
What we are proud of
$1.6m
in annualized cost savings
60%
decrease in turnaround time
Our Perspective on Creative Support Services
Meet our experts
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Frequently Asked Questions
What types of creative services does Acuity offer?
Creative services offered by Acuity encompass the creation of web and print creative graphics, marketing collateral, advertisements and video production services. Our specialists help clients with rebranding, refreshing and enhancing their creatives. In addition, we are experienced in formulating brand design guidelines and visual identities.
What applications and platforms are utilised for creative services?
Acuity’s experts primarily leverage the Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Premier Pro and After Effects; we use Sketch and Figma to design user interfaces. We also help format Microsoft Office documents such as PowerPoint and Word documents.
Is visual communication important for brands in financial services?
Visual communication is important to enhance your brand and convey information to your clients. Effective visual communications convey your brand identity consistently and can be more effective than simple words. Clients can leverage our expertise to formulate and execute cutting-edge visual identities across formats and communication channels.