Overview
Our in-depth interview (IDI) service is designed to provide you with the in-depth understanding you need to make informed decisions and gain a competitive edge.
Our team of interviewers ensure that every conversation is guided by expertise and empathy, and delves deep into the thought processes, opinions and motivations of your target audience, ensuring access to nuanced and qualitative data that goes beyond surface-level insights. They also ensure that all interviews are conducted with the utmost discretion and in full compliance with relevant regulatory requirements.
Our IDI services help you gain a deep understanding of your customers’ needs and preferences, uncover unmet market demand and niche opportunities, and refine your offerings and marketing strategies, enabling you to make data-driven decisions to improve your competitive position.
Who we serve
Support We Offer
- Enterprise
- Corporate strategy
- Mergers and acquisitions
- Research and development
- Innovation and product development
- Private equity and hedge funds
- Due diligence
- Portfolio management
- Opportunity assessment
- Market impact and assessment
- Consulting and advisory
- Industry trends
- Market assessment
- Best practice assessment
- Strategy formulation
- Other popular interviews
- Adoption of new technology
- Exploring new markets
- Competitive intelligence
- Pricing and margin analysis
- Healthcare interviews
- Consumer behaviour, opinion and perception
- Enterprise
- CXOs and HNWIs
- Subject-matter experts
- Opinion leaders
- Industry veterans
- Asset managers, hedge fund managers, bankers, investment managers
- Partner with specialized recruitment agencies for access to rich insights.
- Localized partners committed to identifying and engaging suitable respondents.
- Respondents selected not just based on research criteria but also for their specialized knowledge.
- Benefit from a wealth of experience brought to your research by expert respondents.
- Multilingual expertise integrated into IDI services to unlock the full potential of global markets.
- Overcome language barriers and ensure cultural sensitivity.
- Eliminate unintended bias and enable cross-cultural comparisons.
- Provide insights that are both meaningful and actionable.
- IDIs deliver value through conversation quality and subsequent in-depth analysis.
- Comprehensive transcription and content analysis services to augment IDI capabilities.
- Unearth hidden insights and reinforce data integrity.
- Provide a deeper qualitative understanding through meticulous analysis.
Support We Offer
- Enterprise
- Corporate strategy
- Mergers and acquisitions
- Research and development
- Innovation and product development
- Private equity and hedge funds
- Due diligence
- Portfolio management
- Opportunity assessment
- Market impact and assessment
- Consulting and advisory
- Industry trends
- Market assessment
- Best practice assessment
- Strategy formulation
- Other popular interviews
- Adoption of new technology
- Exploring new markets
- Competitive intelligence
- Pricing and margin analysis
- Healthcare interviews
- Consumer behaviour, opinion and perception
- Enterprise
- CXOs and HNWIs
- Subject-matter experts
- Opinion leaders
- Industry veterans
- Asset managers, hedge fund managers, bankers, investment managers
- Partner with specialized recruitment agencies for access to rich insights.
- Localized partners committed to identifying and engaging suitable respondents.
- Respondents selected not just based on research criteria but also for their specialized knowledge.
- Benefit from a wealth of experience brought to your research by expert respondents.
- Multilingual expertise integrated into IDI services to unlock the full potential of global markets.
- Overcome language barriers and ensure cultural sensitivity.
- Eliminate unintended bias and enable cross-cultural comparisons.
- Provide insights that are both meaningful and actionable.
- IDIs deliver value through conversation quality and subsequent in-depth analysis.
- Comprehensive transcription and content analysis services to augment IDI capabilities.
- Unearth hidden insights and reinforce data integrity.
- Provide a deeper qualitative understanding through meticulous analysis.
How we are different
ESOMAR corporate member adhering to its market research code
ISO 20252, 9001, 27001 certified, ensuring highest levels of data security and compliance
Enhanced survey experience using Flash, Silverlight embedding and Image/Audio/Video file upload features
Custom design themes with user-friendly interface and fluid navigation across platforms
Auto advance (SA based) + time between screens
Provide recommendation on skip patterns, logic checks, color coding and more
Built-in library of codes, snippets for quicker Turnaround & lower costs
Rapid results or topline reports including PowerPoint, Word and Excel exports
What we have done
Support to a US based client in evaluating the importance of ESG factors
What we are proud of
Provided actionable insights and evaluated ESG perceptions and their impact on sectors and investment decisions
Assessed demand generation in ESG investing
Assistance to a Europe based client in conducting a healthcare study
What we are proud of
Provided actionable insights to fine-tune client’s technology and specifications
Helped client with strategy and decision-making for new-product launch
Our Perspective on In-Depth Interview (IDI)
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