In-Depth Interview (IDI)

Overview

Our in-depth interview (IDI) service is designed to provide you with the in-depth understanding you need to make informed decisions and gain a competitive edge.

Our team of interviewers ensure that every conversation is guided by expertise and empathy, and delves deep into the thought processes, opinions and motivations of your target audience, ensuring access to nuanced and qualitative data that goes beyond surface-level insights. They also ensure that all interviews are conducted with the utmost discretion and in full compliance with relevant regulatory requirements.

Our IDI services help you gain a deep understanding of your customers’ needs and preferences, uncover unmet market demand and niche opportunities, and refine your offerings and marketing strategies, enabling you to make data-driven decisions to improve your competitive position.

Who we serve

Support We Offer

In-depth research support across the B2B and B2C sectors

- Enterprise
  - Corporate strategy
  - Mergers and acquisitions
  - Research and development
  - Innovation and product development
- Private equity and hedge funds
  - Due diligence
  - Portfolio management
  - Opportunity assessment
  - Market impact and assessment
- Consulting and advisory
  - Industry trends
  - Market assessment
  - Best practice assessment
  - Strategy formulation
- Other popular interviews
  - Adoption of new technology
  - Exploring new markets
  - Competitive intelligence
  - Pricing and margin analysis
  - Healthcare interviews
  - Consumer behaviour, opinion and perception

Customised recruitment and access to niche audiences

- CXOs and HNWIs
- Subject-matter experts
- Opinion leaders
- Industry veterans
- Asset managers, hedge fund managers, bankers, investment managers

Access to localised/specialised respondent recruitment agencies

- Partner with specialized recruitment agencies for access to rich insights.
- Localized partners committed to identifying and engaging suitable respondents.
- Respondents selected not just based on research criteria but also for their specialized knowledge.
- Benefit from a wealth of experience brought to your research by expert respondents.

Multilingual expertise

- Multilingual expertise integrated into IDI services to unlock the full potential of global markets.
- Overcome language barriers and ensure cultural sensitivity.
- Eliminate unintended bias and enable cross-cultural comparisons.
- Provide insights that are both meaningful and actionable.

Detailed transcriptions and content analysis

- IDIs deliver value through conversation quality and subsequent in-depth analysis.
- Comprehensive transcription and content analysis services to augment IDI capabilities.
- Unearth hidden insights and reinforce data integrity.
- Provide a deeper qualitative understanding through meticulous analysis.

SMART & FUTURE READY SURVEY RESEARCH SOLUTIONS

Amplify the power of your survey-based research with interactive survey design, deeper data capture, intelligent data analysis and state of the art online reports.

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