Market Research and Insights Solutions and Support

Market Research Outsourcing & Consulting Services

Use robust market knowledge and deep consumer insights to solve complex business problems, develop successful marketing strategies and find growth opportunities.

Market Research and Insights

Amid rapid market movements, primary market research services and consumer insights become critical for all corporate and consulting businesses. As one of the finest primary market research consulting firms, Acuity’s end-to-end market research consultancy helps you understand markets in depth. We are industry-agnostic and work across the value chain of a particular sector/process to deliver value and trustworthy data. Our research is anchored in empathy- and emotion-driven responses for B2C studies and fact- and data-driven insights for B2B studies that help brands and businesses understand the crux of the problem and make informed decisions.

Acuity is a leading market research firm, and its team of seasoned experts uses a wide range of quantitative and qualitative research techniques and tools to go beyond surface-level data to assess consumer insights, understand market trends and evaluate the competitive landscape.

Who we serve

Support We Offer

End-to-end project management

  • Acuity project manager handles all research activities and shares daily progress updates

  • Coordination and communication with and real-time reporting to different stakeholders

  • Bespoke and transparent engagement models with accountability and hands-off threshold for smooth management of large, multi-geography/team projects

  • Project and panel management

Questionnaire analysis

  • Thorough review of questionnaires

  • Suggestions and consultation on the questionnaire for better research execution

  • Consultation on redesigning questions from a better-data point of view

Survey programming

  • Interactive survey scripting

  • Methodologies

  • Complex functionalities

  • Interactive online reporting solution

  • Integration with third-party tools

  • Social media integration

  • Know more Open Link

Unparalleled and comprehensive sample access

  • Access to quality samples across geographies and industries

  • Established relationships with panel providers around the world

  • Access to global B2B and B2C online samples

  • Access to hard-to-reach/niche audiences

  • Strong panel network of over 50 sample providers

Data collection

  • Our data collection services are the cornerstone of informed decision-making and market intelligence. We transform raw data into actionable intelligence, helping you stay ahead of curve by ensuring multi-channel data collection, targeted respondent recruitment, global reach, impeccable quality assurance, adopting advanced technology, and tailored approach.

  • CAWI Open Link

  • IDI Open Link

Field management

  • Dedicated global project management team manages fieldwork across time zones

  • Live tracking of fieldwork by advanced dashboards

  • ISO 20252-certified and adherence to its code

Quality checking

  • Best-in-class quality standards

  • Multi-layered quality checks

  • Strong feedback mechanism

Data processing

  • Data cleaning and validation

  • Tabulation

  • Charting

  • Know more Open Link

Data visualisation

  • Customised and flexible online dashboards

  • E-tabs and tableau dashboards

  • Customised decipher dashboards

  • Data drill-down portal and mobile app for “access on the go”

  • High-end Reportals

  • Automation through VBA macros

Data delivery in desired formats

  • Data delivery in different formats, as desired by client

  • Data provided in standard Excel, SPSS, and ASCII to a customised tabular format and in the form of fully fledged presentations as per client requirement

  • Rapid results or top-line reports, including PPT, Word and Excel exports

Report writing for actionable insights

  • Presentation of findings, consultative approach with advanced analytics.

  • Delineating key insights from survey results that could result in a tangible change in perception

  • Survey result analysis, forecasting growth, opportunities, highlighting gap areas for improvement, reducing costs, and aiding faster and better decision making

  • Support in writing consumer insights consulting reports.

Industries served and areas of expertise

    Banking financial services and insurance (BFSI)

    • Customer satisfaction

    • Customer loyalty

    • Voice of the customer (VoC)

    • Customer satisfaction studies

    • Pricing research

    • Customer service research

    • Customer net promoter score (NPS)

    • Consumer behaviour

    • Usage and attitude

    • Corporate image

    • Brand perception

    • Media and ad tracking measurement

    • B2B research

    Retail and FMCG

    • Product concept testing

    • Brand research

    • Product penetration

    • Product and concept testing

    • Product usage and attitude

    • Brand perception

    • Brand tracking and indexing

    • Brand awareness

    • Shopping and eating habits

    • Food tasting and scent tests

    • Price testing

    • Market analysis

    • Distribution channel analysis

    IT and telecommunications

    • Customer service quality analysis

    • Client satisfaction

    • Customer loyalty

    • Customer needs

    • Purchase intent

    • Image research

    • Market analysis

    • Smartphone research

    Manufacturing

    • Product research

    • Product segmentation

    • Distribution channel analysis

    • Market analysis

    • Client satisfaction and loyalty studies

    Healthcare and pharma

    • Patients’ opinions and habits

    • Physicians’ therapy and prescription habits

    • Pharmacists’ recommendations

    • Satisfaction studies

    • Advertising and concept testing

    • Pricing research

    • Pre-market launch

    • Product launch

    • Health insurance research

    Automobiles

    • Brand positioning

    • Customer experience

    • Dealership satisfaction

    • Alternative energy engines research

    • Hybrid vehicles research

    • Automotive batteries research

    • Used-car studies

    • Automotive aftermarket studies

How we are different

We have more than 17 years of experience in being a trusted partner to some of the world’s largest market research consulting firms and consulting organisations

As a leading consumer insights company, we have access to millions of B2B and B2C respondents, leveraging different online panels from a strong panel network of over 50 sample providers.

A proven leader in primary market research services such as survey programming, online surveys, gaining access to hard-to-reach and popular samples, managing fields, analysing survey results and sharing insights from research – collectively and on a standalone basis.

Holding industry-leading certifications and a sophisticated compliance framework. A corporate member of ESOMAR, adhering to its Market Research Code. ISO 20252-, 9001- and 27001-certified, ensuring the highest levels of data security and compliance.

What we have done

Technology disruption analysis support to a global asset management firm
What we are proud of

Providing insights on IT spending behaviour of enterprise customers

Identifying emerging trends and patterns of disruption

ESG investment analysis support to a UK-based asset management firm
What we are proud of

Facilitating a seamless integration of ESG criteria into the client’s investment decisions

Empowering the client to make strategic and more aligned investment decisions

Provide support to a research-based business consulting firm to evaluate various therapies and treatments using Forsta (formerly Confirmit)
What we are proud of

We designed separate patient charts, ensuring that the required charts are being answered.

The client was delighted with our suggestion and quality of work on the project.

Conducted an automotive brand awareness survey using Qualtrics
What we are proud of

Identified opportunities for new product offerings

Helped the client with actionable insights to fine-tune strategies of a new product

Support to a US based client in evaluating the importance of ESG factors
What we are proud of

Provided actionable insights and evaluated ESG perceptions and their impact on sectors and investment decisions

Assessed demand generation in ESG investing

Assistance to a Europe based client in conducting a healthcare study
What we are proud of

Provided actionable insights to fine-tune client’s technology and specifications

Helped client with strategy and decision-making for new-product launch

Support to a US-based global firm in creating an offshore centre of services (COS)
What we are proud of

~20%

increase in efficiency, leading to significantly reduced time to market

~25%

y/y increase in number

Support to a leading US-based market research agency in conducting an automotive brand awareness survey
What we are proud of

USD10K

saved on research work

Able to devote time to strategic work and core tasks

Support to a leading PE firm in analysing opportunity to provide business intelligence and performance management solutions to medium-size and large businesses
What we are proud of

Increased revenue

Increased revenue from research work by USD50K vs previous year

Provided actionable insights

To gauge demand, volume and opportunity

Support to a leader in employer branding research on automated report production
What we are proud of

Increased efficiency

34% increase in efficiency, enabling expansion of client teams in new markets

Enabled real-time reporting

Enabled real-time reporting of key survey insights

Acuity’s insightful assessment of HNWIs’ purchasing behaviour for a leading luxury consulting organization
What we are proud of

$10,000

Cost saving

Enabling a significant improvement in client’s sales

Acuity’s insightful assessment of global consumer behaviour
What we are proud of

40,000+

global respondents reached

2,000+

respondents participated through online survey

Research on a multiple sclerosis drug with help from global neurologists
What we are proud of

Assessed the target market size, key competitors and current pricing range

Enabled the client to take informed decisions thereby increasing market penetration

Support for Consulting and Corporate Firms
Study of small business owners, conducted for a leading financial institution
What we are proud of

25%

cost savings

22%

time savings

Support for Consulting and Corporate Firms
Market size, share and industry analysis for a leading consulting firm
What we are proud of

15%

Cost saved through correct target audience

5%

New sales strategy helped to increase sales

Support for Consulting and Corporate Firms
Imparting understanding of luxury goods usage
What we are proud of

Client was able to gain an understanding of global luxury goods usage

Client was also able to recognise the types of and motives behind luxury goods purchases and usage

In the News

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Middle East have been actively integrating ESG risks into underwriting processes over the past year
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Abhishek Bhatia, recognized as one of the Research Heroes by Market Research Society (MRS)
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