Primary Research Services for Banking

Providing bespoke insights to help you navigate your bank's strategic direction.

Overview

In a rapidly evolving financial landscape, our (Acuity Knowledge Partners’) industry expertise of over two decades combined with advanced analytical techniques and a client-centric approach help our banking clients navigate market complexities with ease. Our research methodologies, comprising advanced analytical techniques, multi-modal data collection and bespoke consulting, help us capture a holistic view of the market and meet the unique needs of our banking clients including market-entry strategies, enhanced customer experience, product or service optimisation, anticipation of market shifts, improved operational efficiencies and sustained regulatory compliance.

Who we serve

We offer the following support services

Customer satisfaction surveys

    • Net promoter score survey
    • Customer satisfaction survey
    • Customer effort score survey
    • Relationship survey
    • Onboarding experience survey
    • Digital banking experience survey

Internal surveys

    • Employee engagement survey
    • Employee satisfaction survey
    • Internal communication survey
    • Diversity and inclusion survey
    • Compliance and ethics survey
    • Work environment survey
    • Change management survey

Monetary policy surveys

    • Central-bank-policy-effectiveness survey
    • Monetary policy impact survey
    • Financial market sentiment survey
    • Liquidity assessment survey
    • Capital adequacy survey
    • Exchange rate forecast survey
    • Credit condition survey

Ad hoc surveys

    • Competitor analysis survey
    • Price sensitivity survey
    • Market entry feasibility survey
    • Regulatory compliance assessment survey
    • Risk assessment survey
    • Technology adoption survey
    • Operational efficiency survey

Surveys on remittances and settlements

    • Cross-border remittance survey
    • SWIFT transaction survey
    • International settlement survey
    • Remittance cost and speed survey
    • Remittance channel preference survey
    • Compliance and anti-money-laundering survey
    • Payment systems integration survey
    • Instant payment adoption survey

Industry benchmarking surveys

    • Compliance benchmarking survey
    • Cost to income ratio benchmarking survey
    • Returns on assets benchmarking survey
    • Customer acquisition cost benchmarking survey
    • Market share benchmarking survey
    • Digital banking benchmarking survey
    • Financial inclusion benchmarking survey

How we are different

Finance-centric expertise
Finance-centric expertise
With over 20 years of experience in a financial research firm, our deep understanding allows us to deliver insights that are truly tailored to our client’s needs.
Access to “hard-to-reach” audience
Access to “hard-to-reach” audience
Acuity boasts extensive networks with the financial sector, giving us unparalleled access to industry insiders and key stakeholders, ensuring that our research is always comprehensive and up to date.
Tech-driven innovative services
Tech-driven innovative services
Our unparalleled commitment to leveraging the latest advancements and cutting-edge technologies ensures that our clients stay ahead of the curve in the dynamic financial landscape.
Industry-leading compliance framework
Industry-leading compliance framework
Holding industry-leading certifications and a sophisticated compliance framework. A corporate member of ESOMAR, adhering to its Market Research Code. ISO 20252-, 9001- and 27001-certified, ensuring the highest levels of data security and compliance.
Strategic partnerships
Strategic partnerships
We value our clients as long-term partners. Thus, beyond delivering research, we offer ongoing support and strategic consultation to support them in navigating market changes and gaining a competitive advantage.

What we have done

Assisted a banking client in understanding switching behaviour in the credit card sector and enhancing customer loyalty
What we are proud of

15% increase in client’s customer retention over 12 months

10% increase in client’s customer satisfaction score

Assessment of risk management challenges in banking sector across North America and Europe
What we are proud of

Achieved a high level of engagement from senior respondents

Successfully met strict project deadlines.

Support to leading retail bank in voice of customer analysis to understand customer perceptions
What we are proud of

High response rate and data accuracy

Delivery of clear and actionable insights

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