Primary Research Services for Private Markets

Overview

Acuity provides private equity/venture capital (PE/VC) firms the much-needed primary research services that are highly customized. We understand the unique challenges and complexities inherent in navigating private markets. Our team brings a wealth of industry expertise and domain knowledge to every project and is well-equipped to deliver insights that drive meaningful results for your business.

Our primary research services aim to help investment professionals prepare and strategize better to overcome challenges. We help Private Markets (PM) and Venture Capital (VC) professionals understand leading industry trends, emerging areas of investment, LP relationships and best practices in Private Equity operations, etc. We support them by gathering detailed first-hand insights that enable them to make better investment decisions. We work with Private Markets and Venture Capital professionals as part of the extended research team and provide a strong base for gathering objective data and sound analysis for building or retooling business strategies.

With a thorough understanding of the unique dynamics and challenges of the private markets, we take a customized approach to every project, tailoring methodologies and deliverables to meet our client’s specific needs and objectives and unlock the insights our clients need to stay ahead of the competition and drive business success.

Who we serve

General Partners
Lead Partners
Portfolio Companies
Buyout Firms
Venture Capital Firms
Institutional Investors
Business Development Companies
Real Estate Companies & Property Consultants

Support We Offer

Survey support for deal sourcing and screening

- Industry/market surveys
  - Market profiling surveys:
  - Business model and purchase decision surveys
- Product surveys
  - Demand elasticity surveys
  - Competition/benchmarking surveys
  - Price analysis surveys
- Customer surveys
  - Sentiment surveys
  - Segmentation surveys
  - Attitude and behavior surveys
  - Purchase intent surveys
  - Loyalty and churn surveys
- Surveys and in-depth interviews with C-level/HODs, PE peers, and other key stakeholders

Survey support for investment(target) evaluation

- Brand/product surveys
  - Brand positioning surveys
  - Sales forecasting surveys
  - Awareness and usage surveys
  - Wallet share surveys
  - Tech adoption surveys
  - Benchmarking - A/B testing surveys
- Customer surveys
  - Attitude and expectation surveys
  - Churn/turnover surveys
  - NPS surveys
  - WTP (willingness to pay) surveys
- Surveys and interviews with C-level/HODs, suppliers, competition, and other key stakeholders

Survey support for portfolio companies’ analysis and performance analysis

- Customers surveys
  - Brand equity surveys
  - CSAT – Satisfaction surveys
  - NPS surveys
- Employees surveys
  - ESAT – Satisfaction surveys
  - Attitude and engagement surveys
- Brand/product surveys
  - Advertisement effectiveness surveys
  - New product and concept test
  - Pricing elasticity test: Conjoint, Van Westendorp
- In-depth interviews with C-level/HODs and market experts on value-creation plans

Survey support for investment exit

- Industry/market research
  - PE outlook and pulse surveys
  - Deals KPIs/benchmarking surveys
- ESG survey research
  - Execution gap measurement
  - Value creation measurement

How we are different

Finance-centric expertise

With over 20 years of experience in a financial research firm, our deep understanding allows us to deliver insights that are truly tailored to our client’s needs.

Access to “hard-to-reach” audience:

Acuity boasts extensive networks with the financial sector, giving us unparalleled access to industry insiders, key stakeholders, and thought leaders, ensuring that our research is always comprehensive and up to date.

Tech-driven innovative services

Our unparalleled commitment to leveraging the latest advancements and cutting-edge technologies ensures that our clients stay ahead of the curve in the dynamic financial landscape.

Industry-leading compliance framework

Holding industry-leading certifications and a sophisticated compliance framework. A corporate member of ESOMAR, adhering to its Market Research Code. ISO 20252-, 9001- and 27001-certified, ensuring the highest levels of data security and compliance.

Strategic partnerships

We value our clients as long-term partners. Thus, beyond delivering research, we offer ongoing support and strategic consultation to support them in navigating market changes and gaining a competitive advantage.